New Dutch Photography Talent

We believe in new talent. New is an annual book series celebrating the 100 best emerging Dutch photographers of the year since 2012. New is a platform bringing Dutch and Netherlands-based photography talents to the attention of galleries, museums, commercial and photography agencies, media companies and institutions that work with imagery.

New Dutch Photography Talent is powered by GUP.


GUP Magazine

GUP Magazine (Guide to Unique Photography) is an international publication on photography, connecting its communities with the sharpest conceptual photography, the latest photo books and events, and compelling writings about the contemporary world of photography. GUP has focused on the most exciting developments and emerging talents in photography since 2005.


Dutch Photography Talent of the Year

For the first time, this year we present the Dutch Photography Talent of the Year Award! The winner will be chosen from the 100 talents featured in the book, and he or she will be announced during the opening of the group exhibition in December.


The Jury

The 100 greatest photography talents of the year will be chosen from all submissions by a jury consisting of photography experts: 

  • Roy Kahmann, founder and owner of Kahmann Gallery, GUP magazine and Haute Photographie;

  • Erik Vroons, editor at large at GUP magazine and freelance curator;

  • Jorre Both, managing editor at GUP magazine and chief editor of Haute Photographie magazine;

  • Amelie Schüle, curator and responsible for the speakers programme, exhibitions, and onsite projects at Unseen;

  • Gregor Vos, lawyer at Brinkhof specialised in Intellectual Property (IP) on trademarks, designs and advertising;

  • Thomas Geerlings, founder and art director at Framework Studio. 


What we offer you

A spot (4 pages) in New, an internationally distributed book powered by GUP magazine;

  • 4 copies of the book;

  • A book mailing to many relevant people and organisations in the photo world, from art galleries, curators, magazines and newspapers to the best creative and photo agencies;

  • Promotion through New platforms (website and social media);

  • A place in the GUP network, which includes platforms such as GUP Online, Kahmann Gallery, Haute Photographie and New Dawn;

  • Having your work seen by the jury of New, consisting of respected professionals in the photo industry;

  • The possibility to be selected as Haute Talent for HAUTE PHOTOGRAPHIE 2020. These Talents will see their work produced and exhibited during one of the most interesting photography events of the year;

  • A group exhibition showing 100 works of the New participants.


The book launch will happen during the exhibition show.

Book launch


All upcoming photographers based in The Netherlands (either graduated in 2016 or after, or working as an autodidact photographer for 3 years or fewer) are welcome to send in work for consideration.

We now welcome you to send in work for publication in the New Dutch Photography Talent 2020 book.

Only the best

After deadline GUP editors and NEW jurors select the 100 best photographers for publication in the 2020 book. If you are amongst those happy 100 to feature as a New Dutch Photography Talent, we grant you 4 pages (2 spreads) in the book. In good consultation GUP editors will select the images to be published.

Publishing a book isn't free

However publishing a book isn’t for free. As a New talent you contribute 300 euro (ex. 21% VAT) as an entry fee.

How it works


We know how difficult it can be for a beginning photographer to make it. The gap between the art academy and the real world can be wide. The competition is strong. NEW is here to make sure you are noticed.

Why apply?


By agreeing to the terms and conditions for the NEW 2020 Open Call you acknowledge that: 

  • You are an emerging photographer either born or based in the Netherland;        

  • You graduated in 2016 or after, or have been working as an autodidact photographer for no more than 3 years;

  • You are the author of the material submitted;

  • You will pay the entry fee of €300 excl. (ex. 21% VAT) in case of selection.

In case of selection you agree that NEW and GUP Magazine have the right to use your work for promotional and editorial purposes. Any images used will include credits. Usage includes all media worldwide. 

Terms & conditions


A low-res portfolio of 15 images;

  • A brief description / artist statement;

  • Personal info required in the application form.

Submitting images

Images must be in low resolution: 72dpi;

  • Images must be in .jpg format;

  • Every image must be named in the following way: name_surname_number (ex. Maria_Lopez_1, Maria_Lopez_2, Maria_Lopez_3, etc…)

  • Submissions with less than 10 images will not be considered.

Submission requirements